Documentary-style
Interviews
The most credible way to tell your story
is to let someone else ask the questions.
The moment you speak directly to camera about something you care about, you risk looking like you're selling.
The documentary-style interview sidesteps this completely. It's the format you see on programs like 60 Minutes: a third party asks the questions, and you simply answer. The structure itself lends credibility — someone found your work worth asking about. You're still making your case, but you're not seen as making it.
Who this is for
Nonprofits & charities
Trust and transparency matter as much as the cause itself. A documentary-style interview puts a human face on your mission for donors and volunteers.
Crowdfunding campaigns
Donors need to believe in you, not just your project. The interview format delivers that credibility without a word of hard sell.
LinkedIn & professional presence
A two-minute clip of someone telling a compelling story outperforms almost every other content type on LinkedIn.
Researchers & academics
Bringing complex work to a general audience is easier when the format itself signals seriousness and depth.
Artists & grant applicants
For anyone making a pitch who doesn't want to look like they're pitching.
Any visual story
If your project involves interesting people, places, or things — or is easier to show than explain — the documentary format widens the scope far beyond a talking head.
How it works
I use two high-quality cinema cameras shooting from different angles, and professional microphones. I conduct the interview off-screen — you look at me, not the lens, which most people find far more natural than addressing a camera directly.
We shape the questions together beforehand, so you're never caught off guard. You know exactly what you want to say. The interview gives you the space — and the structure — to say it well.
Examples
Jennifer Phillips on Empathologie
Jennifer Phillips describes her mission to teach parents understand what's really happening with their children, and learn the art of listening.
Robert Bystrom: A Question-Driven Approach
Robert Bystrom describes his method for focusing organizations and leaders and helping them think more clearly -- by learning to ask the right questions.